You’ve heard of the mullet—the hairdo that is short in the front and long in the back. Or, as it is sometimes described, “business in the front, party in the back.” BuzzFeed recently compared the much-criticized hairstyle to a strategy being used by large media players that are adding user-generated content to their sites alongside (or near) their own editorial content. The theory got some airtime at the WebbyConnect conference today.

After someone in the audience referred to the theory in a question, Bravo’s SVP of Production and Programming Andy Cohen took the baton and ran with it. “When our viewers go to the party in the back they go there to party and to stay… There is so much freedom to do on the Web what you can’t do in 45 minutes on TV.” Bravo is frequently cited as a network that’s embraced online and mobile opportunities to extend its reach and relationship with fans. Cohen told the questioner he hadn’t previously heard of the Mullet Strategy, but paused several times during his answer to say how much he loved it, adding that he planned to invoke it often from now on.