Barnes & Noble (NYSE: BKS) is the latest e-reader vendor to try TV as a way to reach the broad base of consumers needed to succeed in the highly competitive space. The retailer just launched a major ad campaign for the Nook, which got through the holidays in a burst of launch publicity but now could use the extra push for Moms/Grads/Dads season. The multi-media campaign, developed with Omnicom’s Merkley + Partners, includes the company’s first TV spot in more than a decade, spotlighting a woman who grew up with books from the brick-and-mortar store and now reads on her Nook at the beach. , includes Barnes & Noble’s first television spots in more than a decade, complemented by radio, print and online ads. The campaign supports sales at its own stores and Best Buy.

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