Meanwhile, the widget economy is functioning in a parallel, oblivious universe: Widget distribution firm Gigya has received $11 million in its third round of funding. The round was led by DAG Ventures and included previous investors Benchmark Capital, First Round Capital, and Mayfield Fund. The round brings the Palo Alto CA and Israel-based startup’s total funding to about $23.5 million since it was founded two years ago. Gigya’s technology allows widgets makers such as RockYou and online publishers to helps monitor ads across their widgets…it also helps in distribution and development of these widgets. It competes against the likes of Clearsping, or Slide. It recently added a new service to allow sites to integrate various social networking services within their sites. More details in release.

This comes as rival Clearsping just acquired social bookmarking service AddThis, after its $18 million round in the summer. Another competitor Slide announced a slew of video clip deals to distribute content from Warner Bros, CBS and E! Entertainment channel, among others using its widget network. And oh, the Senate will vote on the $700 billion real economy bailout plan today….

• Widget Analytics Firm Gigya Gets $9.5 Million Funding
• Gigya Receives $4 Million In Funding
• Widgeteer Clearspring Gets Its Big $18 Million Third Round
• Widget Services Firm Clearspring Acquires Bookmarking Service AddThis