Multi-platform sports media startup World Championship Sports Network has sold a majority stake in itself to private equity firm Intermedia Partners. The company previously raised money from Polaris Venture Partners and MLB Advanced Media. The LA-based company distributes original content through a variety of cable and internet outlets, and it plans to use the funding to gear up for the upcoming Olympics in Beijing, along with a number of other world championship events leading up to the Olympics. It recently got a boost as it signed a significant distribution deal with the ESPN360 broadband video service. Intermedia has roots in the sports broadcasting business, as managing partner Leo Hindery was founder and longtime head of the YES network. Terms of the deal were not disclosed. Release.

SEE ALSO: Sports Programmer World Championship Sports Network Receives Funding

Rafat adds: Wondering if MLBAM exited out of the deal with this? It was responsible for powering WCSN’s backend/site, and I had heard some rumblings of discontent in the relationship recently.