WowoWow Does HuffPo+iVillage; Aims At Women 40+ And Raises $1 Million
Yes, it may be a bit like iVillage in that it focuses on woman, but from the description, sounds more like HuffPo, at least in format. Media live-wires Liz Smith, Lesley Stahl, Peggy Noonan, Mary Wells and Joni Evans have joined together and are launching a new site called WowoWow (WomanOnTheWeb), aimed at women 40 and older. The five have pooled $200K each to invest in the site, for a total of $1 million in self-funding, reports NYT.
The site will launch Saturday, and besides the founder will have other well known names writing for it: Whoopi Goldberg, Marlo Thomas, Lily Tomlin, Joan Cooney, Judith Martin, Sheila Nevins, Julia Reed and Jane Wagne. They have also secured some advertisers, Tiffany, Citi and Sony (NYSE: SNE), and hired five full-time employees.
Though there is tons of competition in the woman’s space, Wowowow’s chief appeal may be the “glimpse it promises into the personal lives and beliefs of a group of businesswomen who broke through glass ceilings,” as the NYT story puts it.
Posted In: Media & Publishing, Money, M&A & Venture Capital, Venture Capital, joni evans, lesley stahl, liz smith, mary wells, peggy noonan, wowowow
Newsletter
Comments (10)
Mar 6, 2008 4:53 PM
A wonderful idea! The Mount Rushmore question will stimulate conversations for months to come—Hope you will post the results—
Mar 7, 2008 6:49 AM
Joni and company: Best of luck! We’re rooting for ya!
Mar 7, 2008 11:06 PM
Just what we need, the View on the web. Haven’t you people done enough damage already? Stahl has debased the American public from the excreable 60 minutes show for years. The others are retreads from New York’‘s loathsome media elite.
Don’t you understand, America rejects you! No one cares what you think or do.
Mar 8, 2008 10:53 AM
THIS IS EXCITING. CAN’T WAIT TO SEE HOW IT DEVELOPES…..AS A WOMAN OF A “CERTAIN” AGE, I AM OPEN TO SEE WHAT’S NEW, EXCITING…...I GREW UP IN NY BUT HAVE BEEN IN FLORIDA FOR 30 YEARS. YOU ARE BRINGING ME BACK…...GOOD LUCK….....MA
Mar 8, 2008 10:54 AM
GOOD LUCK, AS A FORMER NY ER I’VE BEEN OUT OF THE LOOP FOR 30 YEARS HERE IN FLORIDA….....CAN’T WAIT TO BE BACK IN THE CITY. MA
Mar 8, 2008 3:06 PM
Great idea. Hopefully you guys will stimulate intelligent thinking for women and men like Freddie. He really needs some help or a good kick in the pants.
Mar 12, 2008 7:17 PM
I enjoy yhe idea of talking to other woman. This is nice. what will there be in the future from you? cannot wait to see.
Taffie (real name) Saxon
Mar 12, 2008 7:32 PM
Hey, caught the interview on GMA - loved the discussion, good idea. I think you should add Diane Sawyer to your ranks!
Mar 14, 2008 8:40 AM
It is good to hear that the women of the world are not afraid to take on a new life. I have spent a lot of time in the hospitality arena and know the good and the bad sides of it. Currently I am unemployed, but at the same time I am preparing to put my house in order as we are moving to Chicago (Bannemburg?) at the same time. Things change, and so do I.
Mar 15, 2008 11:42 AM
Thank you.