WPP, the global ad agency holding company, is buying a 75 percent stake in Indian online media agency Quasar Media. This puts to rest the speculation that has been on for some time about WPP’s M&A goals in India. WPP CEO Martin Sorrell mentioned this on Friday, on the sidelines of the Morgan Stanley technology, media and telecoms conference, and the official announcement came out today.

Mumbai-based Quasar is part of the Smile Interactive Group and focuses on online media, search and mobile marketing…it has clients such as Microsoft, (NSDQ: MSFT) and Britain’s Aviva, and works with partners such as Yahoo (NSDQ: YHOO) and others. Some more details on our sister site ContentSutra, here.