WSJ Launches Financial Jobs Site Fins.com; More Coming?

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WSJ Launches Financial Jobs Site Fins.com; More Coming?

The Wall Street Journal has launched a new financial-jobs site Fins.com, its first jobs/career launch since it started with CareerJournal way back. Kevin Hatfield, the GM of Dow Jones (NYSE: NWS) Ventures (DJV) and formerly the Chief Revenue Officer of Jobster, is the GM of the site. The site’s interesting more for what it indicates than what it is: CareerJournal, a standalone site (with a different design) for most of its life, with career advice stories from across Dow Jones stable and a jobs search powered by Adicio, is now just a sub-page/section within the main WSJ.com brand; it carries the parent design as well. Fins.com, meanwhile, is a separate site (the four-letter domain was bought recently, likely for a good price), with its own design and jobs engine, and is the first launch out of DJV, headed by Ann Sarnoff, since the group started the much-derided FiLife.com. DJ Ventures has been around for since 2006, and took two years to start the FiLife, the IAC-DJ JV personal-finance site, and that hasn’t gone well, so if Fins fails, it’s likely that DJ Ventures’ future would be in jeopardy.

But if it can gain traction in a competitive field, likely there will be more such job sites under the WSJ umbrella, complementing its vertical sections within WSJ.com. And maybe some tuck-in acquisitions. Another side note: DJ bought UK-based financial media company eFinancialNews in 2007, for $63 million, but missed buying another piece of the company eFinancialCareers by a few months; that is now a part of Dice.com Holdings. More details on the new site in release.

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Rafat Ali

@rafatali Jul 14, 2009 12:15 PM ET

Photo: AP Images

Posted In: Companies, News Corp., Dow Jones, Wall Street Journal, filife, fins

latest headlines

McC

You obviously have very little training as an objective journalist….you attempt to attack the head of DJ Ventures with very little evidence. You call FiLife "much derided" without anything to back that statement up…and the odd thing is it now seems to be finally getting off the ground. You seem more intent on spreading rumor and inuendo that offering fact based judgements.

ed dunn

It reminds me of this popular job/career site out in India with all the eye-blinding flashy logos, I forgot the name.

But it looks like a step in the right direction. Job boards or job sites are an outdated model and the listing and the keyword match algorithm is exploited. That type of job site model was good when any mediorce bloke can be a Director of Innovation at a dotcom startup…

The next generation of "job sites" need to be more career-orientated and focus on openess, community and transparency.

* Allow candidates and employers to upload a 30 second
pitch video.
* Provide skillset recommendations to candidates based on the current batch of job listing requirements.
*Schedule and host interviews using video conferencing on the site and allow real feedback communication.

These are the things the new generation of job/career sites have to pursue. The current model of job listings/keyword hit is broken and I don't even bother with it…

Steve M

What exactly is that site supposed to be? Seems forced as I can't find anything practical and would rather use wsj.com + that site mint. Fail.

Katherine C

FiLife jumped on the early adopter wagon integrating Facebook and Twitter in really inventive ways. It's working too, I see a lot of mentions in my twitter stream and there is a lot of activity on the site itself.

Dorothy

FiLife seems to be on the upswing based on numbers. Site looks pretty good, too, these days. Toto, I've a feeling we're not in Kansas anymore.

What I don't understand is why DJ has FiLife while also offering personal finance on the Journal. They don't seem to mention each other at all even though the content on both seems pretty different. I would have expected heavy cross promotion.

Meanwhile, I can't imagine a Fins failure would result in DJV's future being "in jeopardy." What else is in their portfolio? Gotta be more than Fins and FiLife.

MT

I like FiLife, I asked their credit card expert a pretty tough question and I was given a great answer.

Rafat Ali

McC, can you elaborate what you find so "shoddy"? Or if you know otherwise?

McC

Another example of shoddy Internet journalism by Paid Content…..

Keith

Looking at the most recent comScore numbers it is appears as though FiLife is getting eyeballs at an impressive rate, in fact they have passed LendingTree. That would indicate to me that they are very alive and kickin!