The Wall Street Journal has launched a new financial-jobs site Fins.com, its first jobs/career launch since it started with CareerJournal way back. Kevin Hatfield, the GM of Dow Jones (NYSE: NWS) Ventures (DJV) and formerly the Chief Revenue Officer of Jobster, is the GM of the site. The site’s interesting more for what it indicates than what it is: CareerJournal, a standalone site (with a different design) for most of its life, with career advice stories from across Dow Jones stable and a jobs search powered by Adicio, is now just a sub-page/section within the main WSJ.com brand; it carries the parent design as well. Fins.com, meanwhile, is a separate site (the four-letter domain was bought recently, likely for a good price), with its own design and jobs engine, and is the first launch out of DJV, headed by Ann Sarnoff, since the group started the much-derided FiLife.com. DJ Ventures has been around for since 2006, and took two years to start the FiLife, the IAC-DJ JV personal-finance site, and that hasn’t gone well, so if Fins fails, it’s likely that DJ Ventures’ future would be in jeopardy.

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