Yahoo Combines Shopping Service With PriceGrabber
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A sign of things to come? Yahoo (NSDQ: YHOO) is combining Yahoo Shopping with comparison shopping search engine PriceGrabber, we have confirmed with the company. Yahoo is calling it a “strategic partnership;” PriceGrabber will handle all the product listings and split resulting revenue with Yahoo, while Yahoo will continue to sell ads on the Yahoo Shopping site. “This partnership will combine the Yahoo Shopping and PriceGrabber marketplaces allowing merchants and advertisers to gain access to a larger shopper base and users to gain access to even more products,” a spokeswoman tells us.
But, as SearchEngineLand points out—there may be a pattern at play here. Yahoo has already agreed to outsource the back-end of its search engine to Microsoft (NSDQ: MSFT) and there are other Yahoo properties where similar partnerships could be introduced. One property Yahoo is already doing that with: Yahoo Travel, which for years has been powered by Travelocity.
Posted In: E-Commerce, Companies, Yahoo
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