The Guardian
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...


Yahoo Leans Towards A Less-Radical Home-Page Makeover

  • Comments Comments (View)
  • Text Size: A A

imageYahoo (NSDQ: YHOO) has been testing new designs for Yahoo.com since September (the company said back in late March that it had already tested 141 different versions)—and on Tuesday, it posted the latest concept. It’s more conservative in style than the first version that surfaced in September and the second one that appeared in February. Gone is the big box that featured a “dashboard” of outside applications. Instead, there is a box of links to outside applications from third-party sites that looks very much like the box that currently links to other Yahoo services on the home page. In its announcement, Yahoo seems to acknowledge that previous iterations might have been too radical. “We recognize that many of you like your homepage just the way it is, thank-you-very-much, so the overall look and feel of the page will be familiar,” writes Yahoo SVP Tapan Bhat.

SEE ALSO: Bartz: Yahoo Has Tested 141 New Versions Of Its Homepage

Unmentioned is that a sticking point in regards to previous designs, according to AllThingD’s Kara Swisher, was that traffic actually fell. Unclear how the newest design solves that problem, although individual e-mail accounts are now separated rather than grouped together, which presumably will drive traffic to more pages.

The first design in September, along with the latest one, after the jump.

The September design:

image

The latest prototype:

image

May 26, 2009 5:00 PM ET

Posted In: Companies, Yahoo

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

YouTube Music Videos YouTube Music Videos
. Sexy And I Know It [Audio]
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff