Yahoo Says It Still Cares About Search Advertising; Unveils New Features
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With its search advertising partnership with Microsoft (NSDQ: MSFT) still in need of regulatory approval, followed by a lengthy integration—Yahoo (NSDQ: YHOO) does not want to give the impression it is giving up on the search advertising business quite yet. So, in a post with the opening line—“With all of the events that Yahoo! has gone through in the last several months, one of the questions I get is: ‘Does Yahoo! still care about search?’”—Yahoo GM David Pann writes about several improvements coming soon for Yahoo’s search advertisers.
Among them: The use of “rich ads” that can include video and images will be expanded; a new tool will let marketers manage their campaigns offline; and the technology that matches ads to queries is getting better (Read the post here). Unlikely these changes will last, considering that self-service advertising for Yahoo will be fulfilled by Microsoft’s adCenter platform once the deal is complete. But the companies only expect to get approval in early 2010—and say it will then take about 12 months after that to move all advertisers to AdCenter.
Posted In: Advertising, Search, Companies, Microsoft, Yahoo
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