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Yahoo Supporting OpenID; Partners With Plaxo

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Yahoo (NSDQ: YHOO) has decided to support for OpenID, the decentralized identity system that allows users to sign into multiple sites with a single identifier. Starting with a beta launch at the end of the month, Yahoo users will be able to sign onto OpenID-enabled sites in one of two ways, depending on how the site has it set up: either users can login directly using their Yahoo account credentials, or they will be able to enter http://www.yahoo.com or http://www.flickr.com and get taken to a Yahoo page to enter in their info. Among the sites that will be allowing direct login with Yahoo credentials is Plaxo, which fits with its position as a network-neutral social utility.

With the announcement, Yahoo joins a number of other companies, including Digg, AOL (NYSE: TWX) and Six Apart, which have announced support for the platform in some way or another. Still, the challenge is to get more sites to actually accept an OpenID login as a substitute for traditional registration. It’s good for OpenID that these big sites let their accounts be used as identifiers, but if you look at lists of sites that actually let a user log in with an OpenID, it’s still quite spare. Release.

Scott Kvetton, board chair of the OpenID Foundation, discusses the significance of the announcement at Yahoo’s Yodel Anecdotal.

Jan 17, 2008 9:46 AM ET

Posted In: Companies, Yahoo, openid, plaxo

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