Using the service, people can write up short entries and add photos or videos to their pages—which are called “memes.” They can also “follow” other memes—and track entries from those pages via one central dashboard. It’s also possible to “repost” entries from other “memes.” (See some examples here).

Meme is run out of Yahoo Southeast Asia and it appears as though Yahoo has initially targeted markets where rival services Tumblr and Twitter are less established than in the United States. TechCrunch, which has been scrupulously tracking the service’s global expansion, reported that a Portuguese language version launched in May and a Spanish-language version followed last month.

Will it take off? TC tried it out and was not impressed, calling it a “mediocre” clone of Tumblr.

But Yahoo seems intent on making a play in the social networking space; chief technology officer Ari Balogh has said the company would like to become a bigger player in the area. “I can guarantee you there will be some acquisitions, and we will do some stuff in house,” he told Reuters in May.

And while Yahoo has shut down its more traditional social networking attempts—like Yahoo Mash and Spot SM in India—microblogging is certainly the hot area in social networking right now. (We’ve reached out to Yahoo and will update if we hear back).

Update: Yahoo says it will “share additional details about this product if and when we launch it publicly.”