Yahoo Wins Multi-Year Deal To Provide Display, Video Ads For Comcast.Net
Notch another one in the win column for Yahoo as the company picks up display and video advertising for high-ranking Comcast.net. Comcast’s flagship site attracts more than 15 million uniques a month. Search services and Comcast Interactive Media’s other properties are not part of the deal. Under the terms of the multi-year deal:
SEE ALSO: Comcast Unhappy With Google On Search Deal; Talking To MSN; Other Ad Inventory Talks
—Yahoo’s ad sales team will be the primary marketing and sales channel for Comcast.net when it comes to display and video.
—Internal sales unit Comcast Spotlight, with its 3,000-plus sales force, will bundle Comcast.net in cross-platform and locally targeted ad packages.
—Yahoo and Comcast Interactive Media will collaborate on new marketing sponsorships supported by Yahoo’s platform.
—The ad services will be integrated into a redesigned Comcast.net later this year. From the release: “The redesigned Comcast.net will include enhanced features, user experience and new advertising opportunities across the site.”
—Comcast.net brings Yahoo video volume—the site delivers more the 65 million video streams a month.
Posted In: Advertising, Media & Publishing, TV, Cable & Telecom, Companies, Comcast, Yahoo
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