Industry Moves
Yahoo’s GM of Ad Tech Leaves; Joins Glam As SVP
Yahoo’s VP and GM of ad platform strategy Josh Jacobs is leaving the company, and joining Glam Media as SVP of Brand Advertising Products & Marketing, marking another ad defection from the online portal giant. In this new position at Glam, he will head brand ad products, including Glam’s owned & operated sites & apps, its publisher network of about 1,400 sites, agencies and ad partners. In addition, he will be responsible for global marketing and communications for Glam. He will report to Jack Rotolo, who was recently appointed to president of Glam Media North America. Prior to this, Jacobs led strategy, ops and marketing for the Yahoo Publisher Network, and before that was president of search software company X1, which Yahoo acquired.
In August, Jacobs spoke at the Pacific Crest Technology Leadership Forum, and said that he was seeing “green shoots” in ad sales after the recession. Apparently for himself too…no word yet on who’s replacing him at Yahoo (NSDQ: YHOO). More as we hear back from them.
Recently Glam CEO Samir Arora told us his company had moved into profitability, and is expecting to be profitable for Q4 as well.
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