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Industry Moves
Yahoo’s GM of Ad Tech Leaves; Joins Glam As SVP

Yahoo’s VP and GM of ad platform strategy Josh Jacobs is leaving the company, and joining Glam Media as SVP of Brand Advertising Products & Marketing, marking another ad defection from the online portal giant. In this new position at Glam, he will head brand ad products, including Glam’s owned & operated sites & apps, its publisher network of about 1,400 sites, agencies and ad partners. In addition, he will be responsible for global marketing and communications for Glam. He will report to Jack Rotolo, who was recently appointed to president of Glam Media North America. Prior to this, Jacobs led strategy, ops and marketing for the Yahoo Publisher Network, and before that was president of search software company X1, which Yahoo acquired.

In August, Jacobs spoke at the Pacific Crest Technology Leadership Forum, and said that he was seeing “green shoots” in ad sales after the recession. Apparently for himself too…no word yet on who’s replacing him at Yahoo (NSDQ: YHOO). More as we hear back from them.

Recently Glam CEO Samir Arora told us his company had moved into profitability, and is expecting to be profitable for Q4 as well.

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Oct 12, 2009 12:29 PM ET

Josh Jacobs

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Posted In: Industry Moves, Companies, Yahoo, glam media, josh jacobs

  • Disney

    Samir, Thanks for the update.

  • Fred

    This is another big loss for Carol and Yahoo. What is going on in there? She just had this guy speak for Yahoo at the financial conference Pacific Crest Technology Leadership Forum. Loss of confidence here.

    Good for Glam, certainly helps put them on the map at the level of the portals. They are very very competitive against iVillage NBCU, Condé Nast and other women's print brands who are having a hard time in the economy.

    With scale Glam could move up against Yahoo, who gets squeezed from below by Ad Networks and Google Search, and above from high CPM brand ads by companies like Glam.

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