Part of the optimism is due to her background with Autodesk, and the hiring of new CFO Timothy Morse, a proven cost-cutter, the story says. “Among Bartz’s primary objectives are cleaning up the redundant legacy software codes inside Yahoo! that stymie innovation and prevent nimble execution of new products and services across the Website.” If she can only achieve that, the new new Yahoo would emerge as a leaner company ready to grow much faster than it has in the past. The story also quotes experts who think that Yahoo could benefit a lot by building up its content areas in divisions like Finance, Sports and others. There, it would be easier to buy than build, like it did with Rivals.com. Does that mean an AOL-like Mediaglow strategy? If both of these companies do aggressively build up on original content, it may not be as gloomy future for online content companies as others have predicted.