YouTube Engages in Some Myth-Spinning: We’re Doing Great; Testing 3-D Videos
Updated below: YouTube is finally getting some love from within the company, which means it is talking publicly about its revenues seriously for the first time, even if it’s not actually saying much. After Google (NSDQ: GOOG) mentioned in its Q209 call last week that the video behemoth was on a trajectory to become a “very profitable business for us” in the “not too distant future,” we get some more grandstanding from the company: YouTube’s PR team has come out with a post this morning “officially busting” some of the “myths” surrounding its business.
SEE ALSO: Google’s Schmidt: ‘Business Appears To Have Stabilized’; YouTube To Be Profitable Soonish
Among them: that YouTube is home to short, grainy user-gen vids; that it is under-monetized; and that advertisers shun the company—all resulting in money-bleed for the company. And its response, in short: It ain’t true, fellas. That’s pretty much it. The only interesting part comes here: “The truth is that all our infrastructure is built from scratch, which means models that use standard industry pricing are too high when it comes to bandwidth and similar costs. We are at a point where growth is definitely good for our bottom line, not bad.” Which gives credit to this analysis by RampRate last month, which said the costs of video delivery for YouTube are a lot lower than what analysts have previously estimated.
Meanwhile, YouTube is also testing adding 3D videos to the site, which may bring those horrendous glasses back. SEORoundtable picks up on some discussion on company forums about it, including a live example here (will only work if you have 3D glasses).
Updated: Later, some reactions from others:
—Henry Blodget: We’re glad that YouTube has not turned out to be a disaster. (We weren’t among those who thought it would be). But we can’t stand this attitude. If Google is tired of people “picking any number to fit any theory,” then they should just publish the facts…Now that Google has taken to publicly defending the YouTube business, why wouldn’t it share some real financial information? The only reasonable conclusion, unfortunately, is that the numbers just don’t look that great.”
—Mark Cuban: “There are now 2 Youtubes. The UGC hosting site, which I am sure is losing its ass. And the new version of Youtube, which is like every other video site on the net. It licenses content and sells ads around it. This isn’t a bad business model when you have the traffic generation ability of Google, along with the best bandwidth prices in the business.”
—Dan Rayburn does the most through fisking of the YouTube blog post: “I like seeing Google going on the offensive, but unfortunately this post by YouTube didn’t answer any of the so called “myths” in the industry. Are they myths? Could be, but until YouTube proves it to us, with actual numbers, no one is truly going to know.”

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