Zynga To Bring Its Games To Microsoft Properties
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Zynga‘s social games—which are already played by upwards of 230 million people each month—are about to get even more reach. The company is bringing some of its titles to Microsoft (NSDQ: MSFT) properties, including MSN Games and, intriguingly, Windows Live Messenger. To start off, Zynga says that people will now be able to play its most popular title, FarmVille, on the MSN Games site. Other games will follow in the “coming months.”
SEE ALSO: Zynga Launches Standalone Game Site, Sheds Light On Virtual Goods Business
The partnership is a shift for Zynga, which has largely focused on making its games available on social networking sites, like Facebook and MySpace, and, more recently, also on its own standalone gaming sites.
The agreement should add some cachet to MSN’s gaming portal, which has seen its traffic fall by about 13 percent over the last year, according to comScore (NSDQ: SCOR)—even as online gaming overall has grown. Zynga, meanwhile, gets to potentially tap a new user base and add a new platform for its games.
Posted In: Social Media, Community, Companies, Adobe, Liberty Media, LinkedIn, Microsoft, MSN, TheStreet.com, Zynga
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