Updated below: We’re not sure what you’re planning to do this weekend, but we highly recommend you punctuate it with a reading of Lorne Manly’s “Brew Tube” in the Sunday New York Times Magazine. It’s a deeply researched, extremely rigorous look at how Anheuser-Busch, which has jumped with both feet onto the new-media bandwagon, is developing Bud.TV and trying to extend/preserve its dominance in the new age of advertising. As Manly writes, “Bud.TV represents Anheuser-Busch’s search for a toehold in a world where the traditional advertising model revolving around 30-second ads has been sideswiped by technological change and the proliferation of entertainment choices.” If you’ve ever wanted a primer that lays out clearly and comprehensively how the advertising game has changed, you must read this. It’s definitely a better use for your Sunday than another 100 hours of Super Bowl pre-game shows.
Meanwhile, HR has a line up of the programming on the new outlet.
Related:
—Anheuser-Busch To Invest $30 Million in Bud.tv; Launch in Feb 07
—Warner Bros.’ New Broadband/Mobile Studio 2.0 Has First Deal; Will Create Show For A-B’s New Network