Active Network Expands Again; Acquires Cool Running
Community sports tech company The Active Network has acquired Cool Running, which claims to be the longest-running commercial site devoted to the sport in all phases. (It was founded in 1995.) The purchase gives Active’s users an additional resource, such as various articles on marathons and training, while providing Cool Running members access to thousands of running events in additional regions. Additionally, Cool Running advertisers and sponsors will have access to Active’s members and marketing partners, such as ESPN.com. Financial terms of the deal were not disclosed, but as we previously reported, Active obtained $35 million in sixth round funding in Q306 and has been rolling up smaller companies. Release
Related:
—Q3 Fundings: Online Sports Media Firm Active Networks Gets $35 Million
Posted In: Entertainment, Sports, Companies, Disney, ESPN
YouTube Videos
Social Standing
Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?
Show Me: