Adobe, high after Macromedia integration and the exponential rise of Flash as a video platform, has said that it plans to spend $100 million in venture funding in the next 3-5 years to promote its software development platforms, with a particular focus on Apollo, which allows people to run Web applications without a browser. Apollo is a downloadable “player,” like Adobe’s Flash, for running Web applications on Windows, Macintosh or Linux.
Also, at the developer conference, Adobe’s chief software architect Kevin Lynch showed off an Internet TV player, called Filo, which Adobe will release. Filo will allow users to take video feeds delivered via RSS and display them by either streaming video or downloading the content. Lynch showed that the user interface of Filo can be modified automatically by the video producer.
In related news, the company has launched a beta of its Adobe Digital Editions, a Rich Internet Application (RIA) for digital publishing and reading. The product enables users to acquire, read, and manage content such as eBooks and other digital publications.