Hearst Magazines may have been too cautious in the past when it came to building up its website properties (for instance, the not-so successful strategy with iVillage), but the company is hastily playing catch-up, said the division’s president, Cathleen Black at a breakfast conference in NYC. Hearst is pursuing five goals for the digital arena, AdAge reports. As we reported, Hearst just made one of its bigger digital plays with the acquisition of eCrush.com, an entertainment and community network for teens and young adults.
The company also recently did a deal with Glam.com to do cross promotion and syndication across both networks.
Related:
— Hearst Buys Youth Social Networking Company eCrush