We’ve been following this for a while: the negotiations in U.S. between Screen Actors Guild/AFTRA and the advertising industry, on new media compensation for actors in these ads appearing online. A tentative agreement has been reached to extend the commercials contract for two years. The new pact will expire Oct. 29, 2008.
The deal, still to be ratified, calls for pay raises, increased contributions to the performers’ benefit plans, and a study to examine alternative models of compensation for commercials that appear on TV, radio, and in new media.
The agreement also provides advertisers with the flexibility to edit commercials to fit the Internet and other new media, such as mobile phones and iPods. Management will also receive a one-year waiver that allows advertisers to experiment with a shorter cycle of use in “the new media and Internet areas,” an AFTRA news release said.
Some more background details in this News.com story.
Related:
—Unions, Advertisers Move Forward with New Media Compensation Study
—Unions, Advertisers To Meet on Deciding New Media Compensation
—New Media Residuals Might Increase Production Costs