Ridiculous: More than 150 BBC staff have signed a letter protesting about plans to introduce advertising on the international version of BBC’s news website, planned for later this year….they say any move to include ads would damage the corporation’s global reputation for impartiality and distinctiveness.
Signatories include senior TV correspondents Caroline Wyatt, David Willey and Mike Wooldridge as well as editors, writers and designers in the news interactive department.
The international news site, which is mainly funded by the Foreign Office as part of its World Service grant, is due to be transferred to the BBC’s commercial offshoot, BBC Worldwide, which is charged with maximising revenues.
Related:
—@We Media: Ads On The BBC Are Nothing New
—More Details on BBC’s Online Advertising Plans For Overseas Users