(via LR) Brightcove, the broadband video syndication and technology service, has received another round of investment: the amount is $5 million and the funding is led by GE Commercial Finance’s technology and media division. With NBC owned by GE, the two partners expect some synergies there.
The Cambridge, MA-based company has now raised about $27 million in three separate rounds.
Mediaweek: The decision to link up with Brightcove was made based, in part, on feedback from GE media entities, including NBC. Brightcove does not currently work with NBC, although it does with sister cable network Bravo. The network gave a tacit endorsement of Brightcove’s model in the launch of NBBC, a distributed video service that will disseminate NBC and other content widely across the Web.
Some more details in the release here.
Related: Brightcove Gets $16.2 Million Round From IAC, AOL & Hearst; Diller on Board