Broadcast Rights Signed For 2010 And 2012 Olympic Games
In Europe, that is…The agreement covers 51 countries, excluding Italy, and a wide range of media categories, including for the first time multi-media and mobile telephony.
The agreement is valued at $746 million—an increase of about 40 per cent from the previous contract.
Some more details here...
Aug 22, 2004 11:08 PM ET
Posted In: Entertainment, Sports
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