Updated with video: : Made it into the Hilton auditorium just in time for Terry Semel’s keynote; no problem getting a seat but it’s a good crowd for 9 a.m. (The video stream/podcast/download is online now, here)

— “The next iteration is about ease of use and open platforms.”

—The Hollywood element just stepped on stage—Ellen DeGeneres is doing a riff on technology. She’s being offered as “the consumer.” Her job—setup the need for Yahoo Go, which Semel just announced.

—Yahoo Go has four characteristics: seamless, knows which device is being used, personalized and open platform. Save information in one device and it’s available across them all. “This is a world where the user is in charge.”
COO Dan Rosensweig and Marco Boerries, senior vice president, Connected Life, are walking the audience through each facet. Lots of details ... movijng too fast to c atch them all now.

—More Hollywood——Tom Cruise, tradcemark smile flashing, just hit the stage to show off his new MI:III trailer as part of the Yahoo Go TV. Semel is pulling out all the stops to highlight Yahoo’s media and entertainment connections. Now they’re re-running the trailer to show well it all works.

—Back to tech-land. Intel CEO Paul Otellini is on stage, explaing how Yahoo and Viiv will work together. He’s showing a concept handheld PC called “The Slide”—5-inch screen, centrino chip. As you design for 10-foot, scasles down nicely to small screens. Semel: “Yahoo Go TV is optimized for higher performance on Intel’s Viiv PCs.”

—Semel: “Here’s what I hope you take away from today. Yahoo does not aspire to make gadgets ... our aim is to work with you. This is our invitation to work together.”

The official release with all the details of Yahoo Go are out now:

—Release 1 || Release 2 || Release 3

Related: Yahoo To Launch Go Intiative; Mobile, Connected TVs & Desktop Access