So reports a BusinessWeek story: Comcast is soon expected to announce a new TV portal, code-named C-TV, that Disney will help promote through the use of film and TV clips that Comcast would use online. This follows the deal between Comcast and Disney recently renegotiating carriage of Disney channel, and Comcast’s buyback of E Networks. The deal gave Comcast extensive VOD rights to Disney content, as well as the use of Disney video clips on Comcast.net.
But this project is bigger, the story says: Down the road, the two companies may work more closely together to provide ABC, Disney Channel, and other kinds of programs for the portal as well…also, Disney is expected to help Comcast test the notion of showing movies on demand at the same time the movies are available in DVD stores.
Also, Disney has access to 11 million Comcast broadband subscribers, and Disney got a guarantee from Comcast to cover a minimum amount of ad sales of the ABC shows online, the story says.
Related:
—Comcast Does Buy Back E Networks From Disney For $1.23 Billion; VOD Deal Done
—Comcast Nears VOD Deal With Disney; Includes Comcast.net Clips