Choicestream, a Cambridge, MA-based online content recommendation and personalization firm, which is a (older) competitor to Aggregate Knowledge (which announced its big $20 million funding this morning), has raised another big round: a $25.79 million raised from a single investor, reports PEHub citing SEC filings. This is its third round of funding…it received $13.1 million in second round mid-last year.
Dan’s calculation based on the filing values the company around $250 million, compared to what VentureBeat says about AK, around $70 million. Of course ChoiceStream is a much bigger company and has been around since 2000. Precious investors included General Catalyst, Sutter Hill Ventures and a family trust affiliated with ChoiceStream CEO Stephen Johnson.