Interactive marketing shop Digitas wants to be the “free runner” of the advertising world, the Wall St. Journal says.  “Free running” is the current athletic fad involving the fanciful jumping, somersaulting, cartwheeling, etc. over obstacles in a course—a phenomenon unknown to most people over 30, the article points out. Essentially, the WSJ piece outlines Digitas’ dilemmas, a week after the number four ad holding company Publicis announced its plan to buy the Boston-based digital shop for $1.3 billion:
—retaining its competitive edge in the confines of a traditional advertising company
—“cracking the code” on how to use digital marketing for the world’s largest advertisers
—bringing in quality hires— the industry is still strapped for talent on both the creative and technology sides, WSJ notes. The three Digitas agencies have about 150 positions open, ranging from entry-level associates to directors with at least five years of experience.
Related: Publicis Groupe Tries Shoring Up Interactive Services With Digitas Deal