Fox Interactive Media joins the widget age with the launch of SpringWidgets from FIM Labs. The emphasis is on dynamic content: a gaming-focused RSS reader from IGN.com, a personalized scoreboard and NFL GameTrax from FoxSports.com and, from the Fox O&O in Birmingham, a combo weather/clock/RSS reader. FIM Labs, the internal development arm of FIM, also released the API so anyone who wants to create a widget can roll their own. (FeedBurner publishers will be able to use SpringWidgets to deliver their own content.) There’s a MySpace angle, of course—MySpace users can integrate the FIM widgets in their profiles and the kit can be used to build widgets for use within MySpace. FIM Labs creative director Don Synstelien describes it as “social content distribution” and “an easy-to-use platform to share video, audio and text content.” Trendy me-too-ism or serious platform? Time—and user interest—will tell.