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Glam.com Wants To Be One-Stop Fashion Shop

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Glam Media’s designer Glam.com—“high fashion meets high technology”— is emerging from its luxe cocoon. The combo online magazine/online mall plans to make the bulk of its money via commission, picking up 12-24 percent on any purchase made through the site. Some 70 retailers let users peek right into their inventory via back-end connections with Glam. Some purchases may come through the 1,400-plus pages of editorial content; others through a product section. Registration is required to go more than skin deep; the site promises personalized shopping. The company has $11 million in funding from Accel Partners,  Draper Fisher Jurvetson and others, according to co-founder Samir Arora,  the former chairman of Tickle.
Sounds like an interesting blend of pragmatism and Prada. (Disclosure: my father is in the fashion shoe biz; his customers include some of Glam’s retail partners.)

Sep 19, 2005 11:10 AM ET

Posted In: E-Commerce, Media & Publishing, Magazines, Money

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