Granada America, the US-based production arm of the UK’s ITV, has formed Granada America Digital Media. The new division is to be headed up by Katrina Moran, who will serve as executive VP…Moran had a similar gig at parent ITV prior to this; she will now move to LA to head this.

She will focus on brand extensions of existing shows, participation TV formats and original digital content. Granada’s U.S. shows include “Hell’s Kitchen,” and “Celebrity Fit Club” and, with FremantleMedia, “Gameshow Marathon” for CBS.