In-Game advertising firm Double Fusion, based in San Francisco, has received another big tranche of funding: it has received $26 million in its second round of funding. Norwest Venture Partners led the financing round, which included investors Accel Partners, Jerusalem Venture Partners, Time Warner, Hearst Corporation, IDG Ventures Pacific and Japan’s Sedona Capital. Time Warner is also an investor in mobile gaming company Glu Mobile.
We mentioned a $5 million round earlier this year (but that was part of this second round) and a $10 million round last year. The announcement also comes two weeks after it announced a big partnership with 2K Games.
Double Fusion plans to use the funding to build up media sales, technology, and international operations. CEO Jonathan Epstein said the company has close to 40 people now, but he plans to increase head count by as much as 50 percent by mid-2007.
The company competes against the likes of IGA and Massive (now part of Microsoft). More details in the release here.