In-Text Ad Firm Kontera Gets First Round Funding
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In-text advertising company Kontera has received its first round of funding from Sequoia Capital. Subsequently, the company has also launched its ContentLink ad system, a technology that peruses a website’s content and places appropriate in-text keyword ad links within the page.
I am not a fan of in-text advertising, as I have mentioned in the context of Intellitxt before here….now Kontera is trying to go one step further by integrating more contextualization in the system.
Posted In: Advertising, Money
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