WordPress start-upAutomattic takes a big step with the hiring of a CEO—Toni Schneider, currently VP-Yahoo Developer Network, according to Om Malik. Schneider has considerable entrepreneurial CEO experience—he was CEO of OddPost when it was acquired by Yahoo; prior to that he was CEO of online music discovery service Uplister. At the same time, he is joining a new VC fund as a venture partner; True Ventures, a steed-stage fund, is headed by general partners Jon Callaghan and Phil Black. John Burke is another general partner while Braughm Ricke is VP-finance. The other venture partner are

Automattic was started last fall by WordPress creator Matt Mullenweg and three other developers. Schneider explains a little on his own WordPress blog.