Contextual advertising provider Kanoodle has acquired a domain name registrar, separated its search and content-targeted ad businesses, and will restructure all three units under a parent company called Seevast.
The company’s existing search-targeted sponsored links will remain under the Kanoodle brand. The content-targeted sponsored links will be separated out under a new operating business, Pulse 360. Newly acquired Moniker.com will continue to operate as an independent business unit…..it handles domain registration, management, appraisal, sales, auctions, and parked domain monetization through its TrafficClub service.