Mazingo, a wireless content distribution startup, has tied up with Sporting News Radio to deliver the radio content to its subscribers. Mazingo has developed a multi-media portal for wireless devices, and it charges about $7 a month for access to content such as full-length movies, classic TV shows, radio shows from the Wall Street Journal, comics and others, all available through download.

The Sporting News Radio will offer nearly a dozen “channels” of sports content, stories and interviews updated multiple times a day, as and when the PDA users syncs the device to the mother computer. For more on Mazingo, read my story I did earlier for Silicon Alley Reporter (free registration required).