Playboy Enterprises ’ CEO Christie Hefner is everywhere these days, it seems…she and her team gave a presentation today at the CSFB media week…and her team talked up online and especially wireless/mobile content:

Some points:

Jim Griffiths, SVP & President, Playboy Entertainment

—four new international Playboy sites to be launched soon..

—most exciting: mobile market internationally

—domestic market for mobile is exciting as well

—SEO has significantly improved our traffic in the last 12 months

—Earlier this year, we acquired ICS, the webmaster adult affiliate community…we’re working with ICS to enhance the content and profitability of our sites.

Christie Hefner, Chairman & CEO

—double digit growth in wireless internationally

—Italy is the biggest international mobile market and primary use is video clips

—Will start breaking down mobile content numbers in earnings releases soon…