It is confirmed…Microsoft has bought in-game advertising firm Massive. It said it will work to use Massive’s technology for other online products. Financial terms were not disclosed, but the WSJ story last week pegged it between $200-$400 million.
Massive allows marketers to deliver fresh, new ads into console and PC games via an online connection, including Microsoft’s Xbox Live..MSFT hoped to make such features available in other products, such as its MSN online products. Massive’s technology also will become part of the company’s adCenter sales platform.
More details in the release here
Related:
—Microsoft Close To Buying In-Game Advertising Firm Massive: WSJ
—More on Microsoft-Massive Possible Deal