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Monster Buys Tickle.com

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Monster has acquired Tickle Inc, an online career assessment testing site. The consideration paid for the transaction consisted of one million shares of Monster Worldwide common stock, an initial cash payment of $29.5 million and a three-year payment of approximately $40-plus million, related to achieving certain financial objectives.

The addition of Tickle’s interpersonal content and subscriber services in the areas of self-discovery, career assessment and social networking is expected to expand Monster’s subscriber base, enhance its career-related content and further fuel its viral marketing growth, according to the company release.

Tickle has been profitable since the second quarter of 2002. Through April 30, 2004, trailing twelve-month revenue was approximately $25 million.

WSJ.com: The companies declined to detail how Tickle.com and Monster.com will be integrated, but said they expect Tickle to remain its own brand. They said they expect links between the brands, such as links to Tickle tests on Monster.com and links to Monster job postings on Tickle.

May 24, 2004 3:06 PM ET

Posted In: Money

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