More than 100 newspapers have signed up AP’s new asap, the latest silver bullet aimed at the 18-34 set, according to the New York Times. AP’s Ruth Gersh told the Times she wasn’t aware of any clients planning to charge readers for access; the newspaper’s fee is circulation-based. Original content for the service will come from a new team of 20 journalists and personal essays from the global AP staff; other material will play off the AP’s current newsgathering.
How will we know it’s aimed at youth? For one, the word “you” will be in play. But, asap editor Ted Anthony promises, “We’re maintaining A.P. values, not being biased, getting our facts right, being fair, giving people their say.”