(reg. req.) Reuters’ rationale for working with Google is simple: traffic. The media company provides some of its content on the theory that when users want to go deeper, they’ll turn to Reuters, as Steven Schwartz, the VP/GM, consumer media for the Americas, explained to Leslie Taylor. For Google’s part, Reuters adds financial news credibility and a treasure trove of public company data. Katie Jacobs Stanton, the senior product manager.
But it’s a subtle relationship, with few visible references. Says Schwartz, “... even in the context of subtle, we’ve gotten more branded attribution I believe than they’re accustomed to providing and that was in the spirit of partnership. ... You’ll see Reuters branded attribution more than anybody else.” He also says Reuters will continue to look for partnerships, including one for entertainment news.

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