After being stung by the criticism for its coverage of the international Live 8 charity concerts in July, MTV is wising up a bit. It is going to give heavy broadband coverage to MTV’s Video Music Awards, being held this Sunday in Miami. Its new broadband video channel, MTV Overdrive, will include the dedicated “My VMAs” channel to allow fans the chance “to relive and remix” highlights from Sunday’s show along with additional coverage of arrivals, parties and interviews.

“What Live 8 did show is that when there is a connection between the TV event and the choice of on-demand consumption after the event, everybody wins,” Van Toffler, president of MTV Networks Music Group said.

Some more details in the release here...