YouTube’s unofficial distribution of SNL’s “Lucky Lazy Sunday” skit helped raise the show’s profile and gave NBC a taste of the power of viral video. It also put the NBCU lawyers to work. The next batch of NBC material on YouTube shouldn’t bring C&D letters because now the two are working together. Will NBC’s content be as popular on YouTube when it’s legal—and when it’s limited to promo material, including marketing for the fall season? This time YouTube gets more out of it than bandwidth costs ... NBCU will buy ads on the site and promote the site on television. WSJ has lots of details for those with subscriptions. More at Forbes.com.
Related: NBCU-YouTube Hook Up En Route; Videos, Ads