ASmallWorld.net, an online social network site which has been around for about two years now and aimed at “highly influential” people, has received a multimillion-dollar investment The Weinstein Co. Other investors included Bob Pittman, the former AOLer, who also own DailyCandy.
The service has only about 130,000 members, including bigwigs such as Paul Allen, Paris Hilton, Naomi Campbell and others. Said Harvey Weinstein: “ASmallWorld is sort of the opposite of MySpace, which is a brilliant brand, but for this you need to be invited, and we are looking to (bring in) a million or 2 million of the world’s greatest trendsetters.” To be a member, you need to be invited by someone with a specific number of connections in the network.
Revenues are generated primarily by online advertising from luxury brands, the company said.
Some more about the site in this CNN video clip on YouTube. Also read this IHT story on the site: “Join? Well, if you have to ask…”