Kinda confusing story, but turns out in Australia, major online publishers have slashed their advertising rates by up to 60 per cent on vast blocks of inventory as a string of offshore “affiliate” advertising networks and local start-ups woo advertisers with new, low-cost online advertising space, says this story.
At least a dozen online ad networks have emerged there in the past 12 months, offering new online inventory to buyers and putting margin pressure on the major publishers.