Update: according to an SEC filing, picked up by PEHub, the funding for the first round has increased to $10.86 million.
UK-based online gaming and puzzles development firm Mind Candy has received $7 million in a new round of funding. The round was led by Accel Partners and existing investors Index Ventures and NewMedia Spark also participated.
The funding comes in advance of a major expansion of new products to be announced in early 2007 including the development of its second major puzzle brand aimed at a younger demographic, the company said. It first product is “alternate reality game” Perplex City…the company says it has generated “several million dollars in revenue” from this game. An ARG is a “form of mystery or treasure hunt that blends real world events, websites, text messages, TV, print and a wide range of other media to create an immersive gaming experience”, as the company describes it.
More details in the release here.