BrightRoll, an online video ad network based in San Francisco, has received its first round of funding, and has officially launched. The funding was included nine angel investors and one institutional investor, True Ventures: Jon Callaghan (TRUE Ventures), Jeff Clavier (Founder, SoftTechVC), Fabrice Grinda (Co-CEO, OLX & Founder, Zingy), Auren Hoffman (CEO, Rapleaf), Oliver Jung (Partner, Adinvest), Ariel Poler (Founder, TextMarks and Founder, Topica), Aydin Senkut (President, Felicis Ventures), Michael Tanne (CEO, Wink & Founder, AdForce), Colin Wiel (Chapter President, Keiretsu Forum), Jeremy Wenokur (Former Director, Google Corporate Development).
BrightRoll has a self-service model for small to mid size publishers, provides pre-roll, post-roll and mid-roll products, and is compatible with Windows Media Player, Flash players and Quicktime. The company was founded by Tod Sacerdoti, a former exec with Plaxo and former investment banker at Robertson Stephens.