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Playboy, Penthouse Look For Ways To Profit From iPod/Portable Video

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This one’s sure to wind up being filitered out if we’re not careful ... Faced with disappointing publishing returns, adult entertainment publishers Playboy and Penthouse are looking for ways to capitalize on new interest in video for handheld devices. Penthouse CEO Marc Bell tells Bloomberg the company is “in talks with ‘a number’ of companies that build the players to provide adult videos” and Playboy CEO Christie Hefner says is in discussions with developers.
Could short-form adult movies wind up in iTunes? Apple does have explicit content and parental controls. Maybe they could call it xTunes.

Nov 3, 2005 2:12 PM ET

Posted In: Entertainment, Adult

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